ANIMA Merx
ANIMA Merx is an up-and-coming apparel brand inspired by mountain bike culture. I partnered with ANIMA and with pro mountain biker Jazlyn Smith to create this campaign. The goal was to capture the energy and grit of the sport while highlighting Jaz’s personality and ANIMA’s rugged, outdoor style. I led the shoot from start to finish—handling creative direction and photography. From concept to final delivery, this is a full creative project that I had so much fun being a part of.
